How to use pedestals to promote products in a store?

Hey there! As a pedestal supplier, I've seen firsthand how these simple yet versatile pieces can be game - changers when it comes to promoting products in a store. In this blog, I'm gonna share some tips on how you can use pedestals to make your products stand out and boost sales.

First Impressions Matter: Creating a Focal Point

The first thing to understand is that pedestals are excellent for creating a focal point in your store. When you place a product on a pedestal, it immediately draws the customer's eye. Think about it like this: in a sea of products on shelves, a product sitting on a pedestal is like a star in the night sky. It stands out and demands attention.

For example, if you're selling high - end jewelry, placing a few of your most expensive and eye - catching pieces on pedestals can make them seem even more luxurious. Customers are more likely to stop and take a closer look at a piece that's elevated and presented in a special way. You can use our 0021 - 22028 PEDESTAL,8" 101 COVERAGE ENTIRE TEXTURED for this purpose. Its 8 - inch size gives enough height to make the product visible from a distance, and the textured finish adds a touch of elegance.

Grouping and Storytelling

Another great way to use pedestals is to group products together on them to tell a story. Let's say you're a clothing store. You can create a display on a pedestal with a complete outfit - a shirt, pants, a belt, and a pair of shoes. This not only shows the customer how the items can be worn together but also encourages them to buy the whole set.

You can also use multiple pedestals to tell a more complex story. For instance, if you're selling home decor items, you can have one pedestal with a beautiful vase, another with a scented candle, and a third with a decorative plate. Together, they create a picture of a cozy and stylish living room. Our 0020 - 22909 PEDESTAL SHIELD 6INCH PRECLEAN can be used in such group displays. Its 6 - inch size is perfect for smaller items, and the pre - cleaned surface ensures that your products look their best.

Highlighting New Arrivals

Pedestals are also ideal for highlighting new arrivals. When you get a new shipment of products, place them on pedestals near the entrance of your store or in high - traffic areas. This way, customers will notice them right away.

For example, if you're a tech store and you've just received a new model of smartphones, put a few of them on pedestals. You can even add some signage next to the pedestals to give more information about the new features. Our 0021 - 20718 Pedestal Cover Lower 8" B101 can be used to protect the pedestal and also add a bit of style to the display. The 8 - inch lower cover gives a nice base for the product and makes the whole display look more polished.

Interactive Displays

Don't be afraid to make your pedestal displays interactive. If you're selling products that customers can try out, like cosmetics or sample food items, place them on pedestals with instructions on how to use them. This encourages customers to engage with the products and can lead to more sales.

For example, if you're a beauty store, you can have a pedestal with different lipsticks. Put a mirror next to it and some disposable applicators so that customers can try on the lipsticks. This hands - on experience makes the shopping process more fun and memorable.

Lighting

Lighting is crucial when it comes to using pedestals to promote products. Proper lighting can enhance the visibility and appeal of the products on the pedestals. You can use spotlights or LED strips to illuminate the products.

For example, if you're selling art pieces on pedestals, a spotlight shining down on each piece can make the colors pop and create a dramatic effect. You can also use colored lighting to create a certain mood. For instance, blue lighting can give a calming effect, which might be suitable for a store selling relaxation products.

Seasonal and Themed Displays

Change your pedestal displays according to the seasons and themes. For example, during the Christmas season, you can decorate your pedestals with Christmas ornaments and place holiday - related products on them. This creates a festive atmosphere in your store and makes it more appealing to customers.

If you're having a summer sale, you can use pedestals to display summer - themed products like swimsuits, sunglasses, and beach towels. You can even paint the pedestals in bright summer colors to match the theme.

Placement in the Store

The placement of the pedestals in your store is also important. Don't just randomly place them anywhere. Put them in areas where customers are likely to spend more time, like near the checkout counter or in the center of the store.

You can also use pedestals to guide the customer's flow through the store. For example, place a series of pedestals in a row, leading the customer from one section of the store to another.

Maintenance

Lastly, keep your pedestals clean and in good condition. A dirty or damaged pedestal can take away from the appeal of the products. Regularly clean the pedestals and replace any parts that are worn out.

In conclusion, pedestals are a powerful tool for promoting products in a store. They can create focal points, tell stories, highlight new arrivals, and much more. If you're interested in using our pedestals to enhance your store's product displays, I encourage you to reach out for a procurement discussion. We're here to help you make the most of these amazing display solutions.

References

• "Visual Merchandising: The Art and Science of Retail Store Design" by Ronald E. Milliman
• "Retail Marketing: A Strategic Approach" by Barry Berman and Joel R. Evans